Two businesses, one office, sixteen years

AdeptAbility Services started in Gurugram in 2010 as a recruitment practice, and that practice is still running.

The early work set the pattern. Seven sectors — healthcare, banking and financial services, telecom, education, retail, manufacturing, IT and IT-enabled services — and every level from a first job to a board appointment. Several thousand placements. Indian clients, including the roles they needed filled at operations outside India. Volume hiring one week and a confidential search the next.

From 2016 the firm's work widened beyond the recruitment desk into other ventures. Different sectors, different problems, and a great deal of time inside operating businesses rather than beside them.

That period is where the current work came from. Recruitment teaches you how organisations decide — who signs, what gets delayed, which problems get talked about and which get lived with. Operating a business teaches you where the week actually goes. Both point at the same thing: a large amount of capable human time spent on work that a well-made tool should be handling.

In 2024 we started building. The first area we went at properly was the Indian equity market, because the gap there was unusually clear. Retail investors in India have no shortage of people telling them what to buy. What almost nobody offers is an honest answer to the question that matters once a stock has fallen: how long is my money stuck. We researched it, found the gap real, and built StuckStock.

More is in development — marketing tools for people starting a business without an agency budget, and tools in education for learning that adapts to the learner. The list stays short on purpose. We would rather ship a few things that hold up under use than many that need explaining.